HW 4: Option 1: Harley-Davidson

"The voice of the Customer" written by David Kline shows how blogs have not only effect the political world but are affecting businesses as well. Almost every brand today has a blog of their own or people are blogging about their company, whether it is good information or bad. The brand that I decided to look up was Harley-Davidson. Kline mentions Harley-Davidson on pages 106 and 111. When discussing this brand Kline goes into detail about how executives of the country and huge fans of Harley-Davidson so they are able to provide insight about what type of improvements customers are going to want to see in the motorcycle. I found most of the reading interesting, especially to see how much of an impact blogs can actually have on companies and how they can literally destroy them with bad postings about a product. I looked up Harley-Davidson's main page on the Internet. The website is https://www.harley-davidson.com/wcm/Content/Pages/SEM/company.jsp?locale=en_US&camp_id=16&source_cd=SEM_Google_Company&GCID=S18577x001&KEYWORD=harley+davidson. The first thing that you see is "The motor company wasn't built by riding a desk." This catchy phrase is an advertisement that is tell their consumers that the people who make this product are interested in what they are doing and that they go out and experience if for themselves. What I found interesting about the product was that they put a lot of pride into their product and it seems that everybody that is putting in their input is interested in it themselves. “Great brands are always built on promise.” (Kline pg 112) This quote definitely stands true, especially with Harley. They are promising that their brand is of high quality and that they believe in what they are selling.